Business, Content, Growth, How Tos

How to grow the confidence to be on video

“I love your videos James, I really want to make some but…”

Same story, different day. I hear this all the time from people I either know or have found me on YouTube. You know what, I get it. Making a video that places you in a vulnerable position, not able to defend your honour is difficult and daunting, however, you can do it. You just need some tools to get you there.


When I first started wanting to make films, I had no idea what to do and in turn that made me feel nervous and I lacked the confidence to be on video. I spent over 6 months on YouTube watching videos from people like James Wedmore and Casey Neistat dreaming of what I would be able to create and yet, I was paralysed.

I recently wrote an article for Jason Cutter from Coaching To Abundance on this very topic. Jason helps people overcome their fear of paralysis and just get the job done. So I wanted to expand on the video I made above and combine the article that I wrote for Jason so that I can help many more people overcome the lack of self-confidence to be on video.

With that said, here are my 5 tips on how to grow the confidence to be on video.

  • Start with a clear goal in mind

What are you looking to achieve with video? Is it purely for an advertising perspective? Are you looking to tap into the second largest search engine on the planet? Whatever your objective, having a clear understanding of what you want to achieve will help bring clarity to your journey. What I mean by this is that you’ll know exactly the type of video you want to produce which then means your learning can be focused rather than facing the overwhelming task of learning everything about everything.

  • Leverage the video features on social networks 

I really want to see more people doing this and I think it is a real challenge. Vine allows 6 seconds of video, Instagram allows 15 and Twitter allows 30 seconds. Rather than launching into a large scale video production, start with these networks. This will achieve a couple of things. Firstly, you’ll have practice being on camera and delivering your message to the world and secondly, it will help you get crystal clear on what you want to share. Sharing content that is valuable and useful in 6 seconds is a lot harder than doing it in 3 minutes. So practice and perfect your message.

  • Have equipment that shows you in the best light

There is nothing more demoralising that watching yourself on camera and it makes you look terrible. It damages your confidence and it can also damage the way that people view your brand. That isn’t good. Investing in your equipment can really make or break your video experience and it certainly helps you stand out from the rest of the pack. However buying equipment can be very confusing! That is why I created a course specifically to address that very problem. To find out more, click the button below!



  • Wear Comfortable Clothing

Ladies, this one is for you. I know you want to look amazing on camera but when you’re so worried about what you look like, that shows. Wear comfortable clothes and embrace who you are. In the majority of my videos, I just wear gym shorts or something that is comfortable. After all, it’s only the top half that people see. Now I’m not saying don’t brush your hair (I don’t but that a personal preference) or not to have a shave, just do what feels right and comfortable. Imagine you’re catching up with mates and hanging out. Trust me, being comfortable makes a massive difference.


  • Run through the video out loud and in your head

Visualising how your video is going to turn out will make a massive difference to your end product. I found that once I started walking through how I wanted it to turn out on YouTube it made a massive difference on how I approached the recording stage. So plan out your video using my Ultimate Video Frameworkand then take an hour or two to step through the process in your head. I even talk through a video with my wife sometimes before I step up to the camera.

Now this is definitely not the definitive list to developing your confidence. I have certainly found that a lot of people lack the belief in their message to put their face to it. Don’t be afraid of the “keyboard warriors” because haters are going to hate. Use that hate to fuel your fire and help more people. Your confidence will certainly show through video and people will naturally be attracted to your message.

Your mission should you choose to accept it

Leave a comment on this post and tell me the biggest hurdle you’ve had when it comes to using video. Is it the tech? Is it self-confidence? The commenter who needs the most help will get a free one-hour coaching session from me to help them blow up their business using video! So get commenting!


This article has been republished with permission, and originally appeared on

James Tew

Founder & Host at James Tew
James is a dad of four daughters who, when not playing dress ups, helps entrepreneurs and professionals build trust and authority through video. He focuses on three key areas; building the confidence to be on camera, removing the overwhelm when it comes to the tech and how to produce content that builds authority in your niche. As a regular contributor to, James' videos are seen by thousands of entrepreneurs and professionals every week. His YouTube channel, is where you'll find all of his latest content.

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